I’m finding that suddenly lots of enterprises are moving from Adobe Sitecatalyst to Mixpanel. Hallelujah! Let’s get data out of the hands of data scientists and into the hands of the entire organization. Let’s democratize data!
What might you gain from migrating to Mixpanel?
1) Mobile – First off, Mixpanel is excellent at mobile, so if you care about marrying engagement metrics from your website and your mobile apps, Mixpanel is the only option.
3) Ease of Use – Sitecatalyst requires training classes to use, which means there tends to only be a handful of people in any company that use the tool. Mixpanel is extremely easy to use and comes with unlimited user seats, which democratizes data access across the organization.
Compare these two queries – which looks easier to decipher?
4) Arbitrary Segmentation on the fly – With Sitecatalyst, you have to pre-define custom relationships to segment one variable by the other. In Mixpanel you can segment by unlimited properties on the fly.
5) Unsampled Raw Data – If you add Discover onto Sitecatalyst, you gain access to a java desktop app to run analysis on sampled data. With Mixpanel, you can get all of your unsampled data out instantly via API, for no additional fee.
6) Lacking Features – Sitecatalyst does not offer cohort analysis, conversion history, live view, surveys, people profiles, or notifications.
7) Instant Reporting – Data hits Mixpanel immediately, and reports over millions of data points run in less than a second. With Sitecatalyst, your reports take up to 24 hours to run.
8) Cross-device Analytics – You can send data to Mixpanel from any platform, and it’s easy to manage identity. This means you can get a holistic view of your users across web, mobile, your back-end, or even a device (if you’re a hardware company).
8) Default Properties – Mixpanel automatically captures information about the user’s OS, referrers, browser, device, app version, etc. With Sitecatalyst it’s a great deal of work to capture and parse this data from the user agent on your own.
I think we’ll see more and more companies moving from this large, slow-moving incumbent to scrappier, easier-to-use tools like Mixpanel.
What do you think?