People often ask me how I ended up at Mixpanel. Well, several years ago, I began hunting for a new job, and I was very methodical about my process. I was working at a company that sold services rather than a product, and I found this exhausting. I wanted to find a really great product, with a loyal customer base. I wanted to sell something that sells itself! (Shouldn’t every sales person want that?) I came up with a plan: I would research which products people were raving about, and then hunt on LinkedIn to see which companies had no