I spoke in Vancouver at the Traction Conference on common mistakes startups make when in high-growth mode. 1) You focus on quantity over quality 2) You slack on the sign-up funnel 3) You don’t ask for referrals Full video here:  

Last week I spoke at 500startup’s #500distro event on best practices for mobile analytics. It was an interesting event with lots of great talks – 500Startups did a fantastic job of arranging an in-depth look into the challenges of acquiring and retaining users. I heard the word retention over and over again – this is a huge change from the way people were speaking about analytics a couple of years ago. It was refreshing to witness the shift from “traffic” to metrics that really matter. My talk focused on the nuances between web and mobile analytics. These differences stem largely

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I hear it over and over again – people have no idea how often their users visit their app, or which ones visit the most frequently. The stats that people tend to be able to rattle off include number of sessions each month and number of monthly average unique visitors. These are nice vanity metrics to give your investors and are useful to measure growth over time. Where these numbers are less helpful is in understanding why you are growing. To understand the why, we need to dig into user engagement. An increase in user acquisition can be attributed to

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